Strong Brand Strong Brand Equity -->Brand is the most powerful asset to sustain long term growth. To help realise our highly defined mass market positioning, ANTA Sports is focused on implementing effective branding strategy to enhance our nationwide brand recognition. As consumers are becoming more sophisticated and brand conscious, the Group has put greater efforts in strength..

By the Ministry of Health, China Journalists Association, Coca-Cola Company jointly organized the "Chinese health knowledge dissemination incentive plan (eat balancing, to health)" expert media seminar held in Beijing 18. Center for Disease Control and Prevention, Department of Exercise and Health Director Michael? Dr. Pratt said, according to the survey, there are about 300 million peopl..

Basketball Superstar Empowers ANTA’s Endorsement Portfolio We are dedicated to building on our endorsement resources with the addition of mega athletes to help us reach out to target customers. During the year, we have added NBA superstar Kevin Garnett to our endorsement list, which marks one of the most significant scoops of our branding efforts. Our international basketball endorsers, Kevi..

ANTA Taps Market Potential amid High-profile Sporting Events In order to get the most out of our marketing efforts and to capture market opportunities from the most influential sporting events in 2010, Winter Olympics and Asian Games, we stepped up our ongoing and comprehensive “Support China Altogether” marketing campaign to help drum up public enthusiasm and to bring ANTA closer to c..