ANTA Taps Market Potential amid High-profile Sporting Events

In order to get the most out of our marketing efforts and to capture market opportunities from the most influential sporting events in 2010, Winter Olympics and Asian Games, we stepped up our ongoing and comprehensive “Support China Altogether” marketing campaign to help drum up public enthusiasm and to bring ANTA closer to consumers. Apart from rolling out popularly acclaimed TVC and POP, we also put on display ANTA-designed CSD victory outfit at major shopping malls to let the public share the joy and glory of the nation’s sporting achievements. Moreover, the interactive campaign successfully encouraged the public participation by experiencing the games. The campaign not only generated positive feedback from the market but also strengthened ANTA’s symbolic role as of the representative of China’s sports industry. We believe our effective promotion of major sporting events will ultimately boost sports participation and benefit the long term growth of the sportswear industry.